Quick fire opinions and commentary from the Freeform Analyst Team on tech industry news, interesting briefings with IT vendors, and other developments in the world. This blog is about first impressions and immediate reactions. Check out the main Freeform Dynamics website for more in-depth research and analysis.
Thursday, June 22, 2006
How much hype can a press release hold before it implodes?
This one from Oracle must be on the edge ... see here.
SOA 2.0, EDA, RFID, BPEL, ESB, J2EE, BAM, Hot-Pluggable!!!
2 comments:
I think what we're seeing here is the "blunderbuss" approach to marketing - if you fire enough buzzords, some of them are bound to hit paydirt, right?
Hmm.
Sorry, that should read "buzzwords"... it's not a mis-typed reference to buzzards
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